Hello Again, this is Sourya Simha. This is a continuation of my previous post, so if you haven’t read it already you can read it at http://souryasimha.com/introduction-to-digital-marketing-what-ive-learned-in-the-first-2-days-at-digital-ready/. Let’s start where we left off.


The next step after you have got all the basics in place, the next step is to create various elements that are required for the digital marketing process. Below is a list of those elements.

  • Website
  • Social Outposts
  • Keyword Research and Meta Tags
  • Marketing Content – Blog Posts
  • Marketing Content – Social Posts
  • Marketing Content – Presentations
  • Marketing Content – Videos
  • Marketing Content – E-mailers
  • Marketing Content – Press Releases
  • Advertising – Ad Graphics
  • Advertising – Ad Videos
  • Advertising – Ad Copy (Text Ads)
  • Content Submission
  • Contacts List for Digital PR
  • High-Level Directory Lists
  • Collect Target Email Database(s)
  • List of Blogs / Forums to Comment


After you have created your communication material, next step is to attract people towards them so that they will know and act on them. Below are some of the things that you will be creating.

  • Publish messages on Social Outposts
  • Post Blog Posts on Website
  • Share Blog Posts on Social Networks
  • Run Contests / Offers
  • Get Coverage on Websites/Blogs
  • Send Emailers
  • Run Advertisements
  • Post Presentations
  • Post Videos
  • Submit in High Level Directories
  • Get New Connections/Followers/Fans
  • Participate in Conversations


This is the most crucial stage of all the stages of digital marketing process. In this stage, you will be measuring the results, analyzing various patterns and will be optimizing your digital channels to improve the conversion ratio.

  • Setup Conversion Tracking
  • Landing Pages Optimization
  • Keywords Ranking Report
  • Traffic and Conversions Report
  • Conversion Optimization Analysis
  • Site Audits
  • Content Audits
  • Manage Leads
  • Nurture & Convert Leads